Defining roles
Who is the customer?
In the KidsCampLive service model, the parent(s) or guardian is the Customer and we refer to them as our Families. That means their children, the campers, are our biggest Influencers.
Independent contractors and employees
Just as the Families are critical to our business, so are the Camp counselors. They represent a network of skilled independent contractors--these are the people that make the business work on a day-to-day basis.
They are paid on a per-session basis (flat rate) plus bonuses when specific milestones are meet (examples: exceeding 45 session in a calendar month, obtaining teacher certification, completing bachelor or graduate degree in one of our core subject areas).
Employees
Core to the ongoing operation of KidsCampLive are our employees. A director, assistant director, administrative and business personnel (business management, marketing, IT, and possibly curriculum development). These professionals serve our Families and support the Camp counselors. We anticipate, for the foreseeable future, our team of employees will be less than 5 or 10.
Partners
Partnerships will enrich our platform and bring unique skills, expertise, and members of our communities to KidsCampLive. Guest speakers and other collaborative partners bring specialized content to our programs by leading a camp session or perhaps a park ranger giving us a virtual tour.
In the KidsCampLive service model, the parent(s) or guardian is the Customer and we refer to them as our Families. That means their children, the campers, are our biggest Influencers.
Independent contractors and employees
Just as the Families are critical to our business, so are the Camp counselors. They represent a network of skilled independent contractors--these are the people that make the business work on a day-to-day basis.
They are paid on a per-session basis (flat rate) plus bonuses when specific milestones are meet (examples: exceeding 45 session in a calendar month, obtaining teacher certification, completing bachelor or graduate degree in one of our core subject areas).
Employees
Core to the ongoing operation of KidsCampLive are our employees. A director, assistant director, administrative and business personnel (business management, marketing, IT, and possibly curriculum development). These professionals serve our Families and support the Camp counselors. We anticipate, for the foreseeable future, our team of employees will be less than 5 or 10.
Partners
Partnerships will enrich our platform and bring unique skills, expertise, and members of our communities to KidsCampLive. Guest speakers and other collaborative partners bring specialized content to our programs by leading a camp session or perhaps a park ranger giving us a virtual tour.
Social media
Using Social media for networking and low-cost advertising is critical to the success of our business. It helps create community and followers.
Facebook--we have followers; always use for posting events; need to do more boosts and ads!
Nextdoor*--under utilized
Twitter* (for essential oil business)
Yelp--we have a listing that needs to be expanded
Google*
Alignable* (for Lifestyles by Lucci only)
LinkedIn--sometimes used to promote events; listed as Joan's primary work
Youtube channel*--Lifestyles by Lucci, currently offers KidsCampLive videos
TikTok*
Instagram*
Pinterest
Eventbrite*--personal account; KCL listing will be used for ticketing events with a cost
*Need to create a dedicated listing or account for KidsCampLive
Facebook--we have followers; always use for posting events; need to do more boosts and ads!
Nextdoor*--under utilized
Twitter* (for essential oil business)
Yelp--we have a listing that needs to be expanded
Google*
Alignable* (for Lifestyles by Lucci only)
LinkedIn--sometimes used to promote events; listed as Joan's primary work
Youtube channel*--Lifestyles by Lucci, currently offers KidsCampLive videos
TikTok*
Instagram*
Eventbrite*--personal account; KCL listing will be used for ticketing events with a cost
*Need to create a dedicated listing or account for KidsCampLive